I don't just design brands — I build worlds. Every project is an invitation to step inside a story where every detail is OBSESSIVELY intentional. My methods might be a bit unconventional, but true magic is found in unconventional methods. Let's leave generic behind and create something impossible to ignore.
BRAND IDENTITY
+ STRATEGY
I love creating. I love imagining. I love crafting identities. Every brand is unique, with its own story. My job is to uncover what makes your brand special and build a world people want to be part of.
PACKAGING
+ ILLUSTRATION
Packaging is often an afterthought for brands that aren't on shelves. Personality shouldn't stop at a logo. Illustration and characters can transform everyday details into something memorable.
EXPERIENTIAL
+ DIGITAL DESIGN
When did usability become an excuse for boring? Every interaction with your brand should feel intentional and unmistakably you — from expos and events to social media, and yes, especially your website!
My passion for design began during my senior year of high school when I took my first graphic design class, and I was hooked immediately. That summer, I landed my first major design client, Buff Bake, with my branding and packaging eventually appearing on the shelves of retailers like GNC and The Vitamin Shoppe. I went on to earn my BFA in Graphic Design at George Mason University. Since then, I've had the opportunity to build brands for cannabis companies, restaurants, bakeries, editorial publications, artists, and small businesses—each with its own story, character, and voice.
I believe brands should have personality! My goal isn't to follow trends—it's to create identities with curiosity, character, and a point of view. Brands should be memorable, not because they're loud, but because they are unmistakably themselves.